…And if you don’t have a strategically-planned website, you probably don’t have a thriving business.
Whether you’re a coach, a freelancer, another type of service provider, or even a course creator, being good at your craft and being good at online marketing can feel like two very different things.
I’m one part website designer, one part strategist and one part accountability partner. Your website is often where the rubber meets the road, and I’m dedicated to educating and empowering you to build an online business that enables you to make a living doing what you love.
It’s my mission to make sure that you don’t just launch or relaunch your business online, but that you get a completely optimized and functional website based on sound business and website strategy.
Depending on where you are, you’ll need different kinds of support.
You’re putting something new out into the world, and if you’re like most of the people I work with, you’ve got your heart set on a website. That’s great! However, this is where I see a lot of people skip right over the strategy component of launching their business in order to get something out there.
Launch is the time to craft clear offerings, brand strategy, strong messaging and a website optimized for bringing your right-fit customers into your orbit.
Once your business is launched, you’ll find that you iterate on your original offers as you work with clients. You’ll find new and better sales practices and marketing techniques. This is when you may also decide to launch new offers like group programs, memberships and online courses.
Sales, marketing and tech to support new processes and offers becomes more important.
Refining usually takes place at least 1-2 years after launch. This is when you’ve worked with a number of offerings, iterated, perhaps pivoted and are now looking to double down on what works and get rid of any excess.
This is often the time to revisit your offers, copy, branding, website flow so that your online business is super focused, running with ease and providing a fantastic customer experience.
Following Refining, you have undeniable offers, efficient sales processes and an unbeatable customer experience. Your website is streamlined to bring in your right-fit prospects and flow them into the right products or services for them.
You’re ready to serve more people and have a greater impact. This is the time to double down on smart marketing.
As a new health and wellness coach, I was nervous about being able to find a web designer who was enjoyable to work with and could make my vision come alive within a quick time-frame. Kara recommended a talented graphic designer on her team and I ended up with a logo that I feel encompasses my entire brand. But the best thing I got out of working with Kara was a website I absolutely LOVE beyond words.
I HIGHLY recommend working with Kara if you are in need of setting up a quality website but have ABSOLUTELY NO IDEA how to make your vision come to life! Kara took all of my direction and vision to heart and created a BEAUTIFUL website that captures the essence of who I am and my brand! I feel like not only do I have a beautiful website that I could have never created myself but also the tools to start to begin to manage the website myself thanks to Kara’s guidance and support.
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