Google Analytics is often mentioned as a must-have tool for your website, which is all well and good, but not super useful if you don’t even know how to install it.

Why you would want to have Google Analytics on your website:

Google Analytics can give you a ton of helpful information. If you’re a solopreneur just setting up online shop for the first time, things you’ll be able to learn are:

• What pages people visit on your website
• Where your website traffic comes from
• How often people leave your website without visiting other pages

If people aren’t reaching your Services page, then you know that may need to optimize your website’s user experience.

These things will help you to understand how effective your social media marketing is. If you are putting a lot of energy into social, and you don’t see traffic coming from there, then you’ll know its time to change tactics.

And, if people are leaving your website before going anywhere else, then you’ll know you need to help your pages convert. More info on that here.

How to install Google Analytics on your WordPress website:

For the purposes of this article, we are only talking about WordPress website.

To add GA to your site, you’ll need to create a Google Analytics account, and to install the plugin referenced in the quick video below.

Watch the video to learn how to style your email signature:

As always, feel free to comment or shoot me a note if you have questions!