How to create a lead magnet – use Canva! If you’re getting into the online marketing space, whether you’re a health coach, service provider or really ANYONE running a business through a website, you’ve probably been told to create a lead magnet.

Why? Email marketing is still really effective. When someone gives you their email in order to hear from you, in their email inbox, it’s a much more effective option than things like social media. Plus, even if Instagram or Facebook goes away – email isn’t likely too. Algorithms change. Email deliverability (mostly) doesn’t.

In order to get people to sign up for your email list, you might want to give them a little something in return. Yes, this entices them to actually give you their email, but it’s also a great opportunity to send them something that is 1) useful to them and 2) shares about your services or products.

So, how do you even create a lead magnet?

The good news is software like Canva, makes it super easy. They have great templates that are super easy to customize – and Canva is free!

How to create a lead magnet using Canva

(1) Create an account. There is a free plan that offers a TON of features, including great templates. If you need more, it’s still affordable with paid plans starting at $14/month.

(2) Type in “workbook” or even “lead magnet” in the top toolbar search field or in the search field under “What will you design today”? on the home tab.

(3) You’ll get a lot of options! Select the one you like the best and get to work customizing!

For help customizing your Canva template, refer to this video tutorial 👇

Best of luck! Xx, Kara

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Ready for more?

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