Like pretty much any business I’ve ever encountered, the ideas and building the skills for website design can be a piece of cake compared to ACTUALLY GETTING CLIENTS. If you’re newer to this business and wondering how you can get more clients as a website designer, you’re not alone! Here is the #1 think you should focus on before you go wasting your time on social media or anything else:👇
Written Instructions for How to Get More Clients as a Website Designer:
It’s easy to think that you will LOSE clients if you get too specific about who you want to work with. BUT, getting specific is your secret sauce because it 1) differentiates you from all the other website designers out there and 2) your site and services will speak directly to those people who *are* your perfect client.
When I first started out as a website designer, I worked with women health coaches who were launching their first business and website. SPECIFIC. You might think that there aren’t even that many health coaches out there looking to launch a website, let alone first-time site owners who are also women – but believe me, there are plenty.
Whichever niche you speak, there will be plenty of people who will come to your site and say “oh this is me and this is exactly what you need.” And the more strongly you speak to those people and build out your marketing language and even your service processes to speak to these people, the more you’ll find them and also attract others who are like “this may not be exactly me but this person clearly does what they do SO well and I’m curious about working with them too.”
Top Benefits of Getting Really Specific on Your Niche
- You’ll be able to help your ideal customers with a specialized process that is made for them – and they’ll love you for it.
- Catering your language and services to this very specific ideal customer will help with your website SEO and help you get in front of people more often.
- You’ll send away people that you DON’T want to work with – think of all the time and headaches that will save you!
- You’ll stand out from all of the other website designers who have generic processes catering to a broad group of people.
Best of luck! Xx, Kara
Ready for more?
✨ I have a new course available for website designers showing you how to capitalize on Upwork and other referral opportunities to build your business without spending even a second on social media. You can learn more here. ✨
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